Case Competition

The week after Thanksgiving, my entire Eller Cohort (like 400-500 students) participated in a Business Communications Case Competition.  We had spent the semester learning about different forms of business communication, and now we were placed on teams and presented with a case to tackle.  The case revolved around a luxury senior living facility (weird for college students) and we were tasked with finding a new way that they could use the internet to reach, interact with, and maintain potential new residents.  This was not especially easy, as the company was already using a wide array of social media to promote their communities.

My team quickly decided to focus on YouTube, and with a lot of convincing research to back up our decision, we came up with a very comprehensive plan involving videos with an overview of the communities, virtual tours of floor plans, and monthly updates including "Resident of the Month" videos.  The competition was structured with 15 different rooms of 5 teams with judges in each.  Rather than drag it on all day to reach a single winner (it already took 4 hours), there was a winning team in each room.

It was clear as my team watched the others in our room that our intense, drill sergeant teacher had definitely prepared our team for success.  We performed excellently (not that I'm being conceited...) and won the competition for our room!  A few of my friends won in other rooms as well and we celebrated by taking pictures with our new portfolios.